Familiar is safe

Familiar is knowing that others approve

But…

It stifles

It kills ideas

It ridicules ingenuity

It impedes progress

It oppresses

Familiar is not for the creative

How will it work?

” We’ll figure it out.”

But it can’t work we’ve never done it before.

” So….”

So then why would you even want to try?

“And why shouldn’t we…”

I don’t get it.

” ! Exactly ! “

In business shortcuts don’t exist, they’re just another way of doing something.

A shortcut is simply not doing all the work that is necessary to get it right the first time. So if you’re satisfied with something that is partially complete – the “that’s good enough … continue